MC AppStore (not to be confused with Apple’s Mac App Store) is an online communication services store for businesses. They sell a variety of apps for three so called channels: Telephony, SMS and Web. We made a video for them that consists of two parts, a teaser with live-action footage combined with 3D motion graphics and an animation explaining the concept of the store. In both parts the three channels, visualized by three-dimensional lanes, form the main thread throughout the video.
Produced on behalf of Provibe Media